My Lamy Safari-hating friend just sent me this, which, courtesy of the nice folks at Goulet Pens, is apparently what Lamy has cooked up for the 2019 Safari special edition.
It’s taken me a few hours to figure out a nice way of conveying my reaction more subtly than just using “Munch’s The Scream” emoji, above.
If you know the television show The Good Place, you will understand my first reaction to this photo, which was a quote from the show: “Holy mother forking shirtballs.”
It’s fair to say that the Pastels are not my bag. I don’t really like the look, with that pen, because the color scheme doesn’t fit with the design, in my view. But that’s fine. Maybe they are better in person, and at least they are different, and not black. But my disappointment is more general. I’ve been a Lamy Safari fan since the first year of the Safari. And it’s as a fan that I say this, sadly: the annual editions have been more lackluster than not, for a while now.
This is just the capper. It seems like two out of three years I’ve been wondering the same thing: Is this where I stop, and give up collecting Safaris?
There was the tossed-off Neon Trio. Then the “Dark Materials” Trio of Dark Lilac, Petrol and All-Black, an obvious attempt to extend the market with Safaris for those who hate Safaris. Now comes the Pastel trio. I don’t know precisely which group the Pastel is meant to appeal to, but I’d bet that the genesis of those colors is a market study.
And then, not even one Pastel, but three at once. Why limit your bottom-line by putting out only one annual edition, when you can potentially triple revenues by putting out three? Which of course is reversed for consumers, as Slightly Unnerved, in the comment below, politely brings up.
That issue is much worse for those of us in the US, where a Safari, without converter, retails at just under $30 each.
I don’t know if there’s been new ownership or management at Lamy, and that’s what’s behind this — but I suspect so. But it does seem rather obvious that the annual Safari, and probably the Safari as a whole, is now seen as a cash cow. I think that’s understandable from a business perspective. I would never tell a business not to maximize profit. It’s just not the same, from the fan perspective.
The Safari used to be a quirky pen that a few of us loved. And you had to actually love it, to withstand the slings and arrows, because the fountain pen world was full of people who loved to put the Safari down. The Safari appealed to a very small subset of adults — those who liked contemporary design and fountain pens. And I think the Safari reflected what the Lamy company was — a home for risky products, designed products, that didn’t appeal to everyone, but were well-built and well-priced. Modern design plus affordability plus quality.
The new Lamy is obviously different. And the new Lamy is certainly reflected in the last five to seven years of annual Safaris. That’s fine — and I don’t own the company. But, as a fan, I think they’ve essentially lost what made me a fan. Or not so much “lost” as “abandoned.” I think now whoever runs Lamy has pivoted to squeezing out as much profit as possible. Which on an intellectual level I understand. The Golden Goose, and all. I do I wish Lamy well, and hope they don’t end up killing that Golden Goose. But I think, however, that I’m not really a fan any more.