Gah. (Not the project, which I’m sure is fun. Just the abysmal name. The hackery, the butchery. The base assault on the language of Shakespeare, Milton and Austen, of Dylan and Ishiguro, too. Of far humbler wordsmiths who still take the time to write and rewrite, to find the perfect word, to hew the soundest sentence.)
Sure, at first I just ignored it. As one does. As when your brother-in-law talks politics at Christmas. But after only a few days, it’s un-ignorable. The merchants have seen this opportunity, and cannily jumped in. Instagram has been infected at levels last seen in the movie Contagion. And October is 31 days long.
So sure it’s going to be hell, but at least it’s an extra long month. Gah.